The Last of Us™ PS5
Interactive Entertainment, Global
Hired to work within the Global Marketing and Communications team for all design aspects of The Last of Us franchise for the PlayStation 5 remake and Part II remaster as the Franchise Art Director and Lead Brand Designer. This would encompass a slew of marketing assets and imagery, magazine cover designs, cross-promotional placement, branding for trailers, global Out-of-Home (OOH), Brand guidelines for the new generation version, and the development of multiple marque key imagery. Along with various products and merchandise developed to further support the brand.
Additionally, this position worked intimately with the Global Sony Interactive Entertainment teams; marketing, partnerships, legal, hardware, licensing, creative services, c-suite and senior leadership, and international offices. If projects needed additional management with external contract and vendor relations, those responsibilities were handled as well.
Year
2019 - 2024
Client
Naughty Dog / PlayStation
HBO
Scope
Art Direction / Branding / Graphic Design
Scope of Residency
Global Brand Identity
Global Art Direction + Marque Art Development
Global Brand + Franchise Management
Global Partnership Management
Packaging Design and Graphics
Product and Merchandise development
Retail and trade show displays
Global Marketing Material
As a crucial team member collaborating with the production team for HBO’s The Last of Us, I played an instrumental role in the early stages of production and pre-visualization. Regular meetings were held to directly educate the production team on the brand and franchise treatment. This included emphasizing specific key iconography such as the Firefly symbol or Ellie’s graphic T-shirt, detailing distinct traits of infection design, and articulating our unique world brand language that sets our post-pandemic world apart from others. This also include colloborate strategy between HBO and Naughty Dog to release early images and stage announcement together; like the first image from the show that went to Vanity Fair and Summer Game Fest for the Neil Druckmann directed episode.
HBO’s The Last of Us received 8 Emmy wins and 24 nominations , including Outstanding Production Design for A Narrative Contemporary Program.
Production Designer: John Paino
Art Director: Don Macaulay
Set Decorator: Paul Healy
Production Design & Liaison (SONY): Joshua Bradley / Brian Sanders
Franchise Creative / Game Director: Neil Druckmann
Art Director / Brand Designer: Joshua Bradley
Stage Design / Capture Artist: Joshua Bradley
Concept Artist: Hyoung Taek Nam
Painter / Illustrator: David Blatt
Guideline Graphic Designer: Drake Socie
©2020-2024 Sony Interactive Entertainment. The Last of Us is a trademark of Sony Interactive Entertainment LLC. Created and Developed by Naughty Dog LLC. HBO and HBO Original Logos are registered trademarks of Home Box Office, Inc. EMMY, EMMYS, and the Emmy Statuette are registered trademarks and/or copyrights Of ATAS and NATAS. TELEVISION ACADEMY and ACADEMY OF TELEVISION ARTS & SCIENCES are registered trademarks of ATAS.All Rights reserved.
*These projects were completed in-house during employment at Naughty Dog gaming studio and used to showcase skill sets only.