The Last of Us™ PS5

Interactive Entertainment, Global

Brief


Hired to work within the Global Marketing and Communications team for all design aspects of The Last of Us franchise for the PlayStation 5 remake and Part II remaster as the dedicated Lead Brand Designer. This would encompass a slew of marketing assets and imagery, magazine cover designs, cross-promotional placement, branding for trailers, global Out-of-Home (OOH), Brand guidelines for the new generation version, and the development of multiple marque key imagery. Along with various products and merchandise developed to further support the brand.


Additionally, this position worked intimately with the Global Sony Interactive Entertainment teams; marketing, partnerships, legal, hardware, licensing, creative services, senior leadership, and international offices. If projects needed additional management with external contract and vendor relations, those responsibilities were handled as well.

Year

Year

Year

2019 - 2024

Client

Naughty Dog / PlayStation

Scope

Art Direction / Branding / Graphic Design

Scope of Residency


  • Global Brand Identity

  • Global Art Direction + Marque Art Development

  • Global Brand + Franchise Management

  • Global Partnership Management

  • Packaging Design and Graphics

  • Product and Merchandise development

  • Retail and trade show displays

  • Global Marketing Material

As a crucial team member collaborating with the production team for HBO’s The Last of Us, I played an instrumental role in the early stages of production and pre-visualization. Regular meetings were held to directly educate the production team on the brand and franchise treatment. This included emphasizing specific key iconography such as the Firefly symbol or Ellie’s graphic T-shirt, detailing distinct traits of infection design, and articulating our unique world brand language that sets our post-pandemic world apart from others.


HBO’s The Last of Us received 8 Emmy wins and 24 nominations , including Outstanding Production Design for A Narrative Contemporary Program.

Production Designer: John Paino

Art Director: Don Macaulay

Set Decorator: Paul Healy

Production Design & Liaison (SONY): Joshua Bradley / Brian Sanders

Creative / Game Director: Neil Druckmann

Art Director / Brand Designer: Joshua Bradley

Stage Design / Capture Artist: Joshua Bradley

Concept Artist: Hyoung Taek Nam

Painter / Illustrator: David Blatt

Graphic Designer: Drake Socie


©2020-2024 Sony Interactive Entertainment. The Last of Us is a trademark of Sony Interactive Entertainment LLC. Created and Developed by Naughty Dog LLC. HBO and HBO Original Logos are registered trademarks of Home Box Office, Inc. EMMY, EMMYS, and the Emmy Statuette are registered trademarks and/or copyrights Of ATAS and NATAS. TELEVISION ACADEMY and ACADEMY OF TELEVISION ARTS & SCIENCES are registered trademarks of ATAS.All Rights reserved.


*These projects were completed in-house during employment at Naughty Dog gaming studio and used to showcase skill sets only.