UNCHARTED™
Interactive Entertainment, Global
Brief
Hired to work within the Global Marketing and Communications team for all design aspects of UNCHARTED™ franchise as the Lead Brand Designer*. Within the team, a spectrum of projects that would need to be handled and art directed from Marque art generating for the PlayStation 5 remaster with a 3rd party artist, cross-promotion with the Sony Pictures movie adaption, toy and product development with PlayStation licensing team and 3rd partner statue vendors, and commercial placement with partners such as Fortnite and Union of European Football Associations (UEFA).
Additionally, this position worked intimately with the Global Sony Interactive Entertainment teams; marketing, partnerships, legal, hardware, licensing, creative services, senior leadership, and international offices. If projects needed additional management with external contract and vendor relations, those responsibilities were handled as well.
2019-2024
Client
Naughty Dog / PlayStation
Scope
Art Direction / Branding / Graphic Design
Scope of Residency
Global Brand Identity
Global Art Direction + Marque Art Development
Global Brand + Franchise Management
Global Partnership Management
Packaging Design and Graphics
Product and merchandise development
Global Marketing Material
Among the various marketing projects, one standout initiative was the PlayStation sponsorship of the Union of European Football Associations (UEFA). As part of their annual association sponsorship, UNCHARTED became a featured franchise in upcoming commercials and ad spots during Premier League games.
In collaborated with SIE’s agency adam&eve to pitch a concept featuring Nathan climbing to the top of the stadium to secure 'The Best Seat in the House' for the game. This concept cleverly highlighted the game's grapple hook feature and Nathan's adventurous spirit. Simultaneously, it showcased the fervor of European football by portraying a packed stadium. The spot was selected and became a primary cutdown, serving as a key showcase for the sponsorship in the 2021 season.
Illustration Artist: Jake Kontou
3D Art and Commercial Agency: Adam&Eve
©2022 Sony Interactive Entertainment. Uncharted is a trademark of Sony Interactive Entertainment LLC. Created and Developed by Naughty Dog LLC. ©2022, Epic Games, Inc. Epic, Epic Games, the Epic Games logo, Fortnite, the Fortnite logo are trademarks or registered trademarks of Epic Games, Inc. in the United States of America and elsewhere. All rights reserved.