The Last of Us™ Part II

Interactive Entertainment, Global

Brief


Hired to work within the Global Marketing and Communications team for all design aspects of The Last of Us franchise as the dedicated Lead Brand Designer. Within the team, a spectrum of projects were handled spanning across 3 separate game releases and a television adaption with HBO/Sony Pictures. This would encompass a slew of marketing assets and imagery, magazine cover designs, dynamic themes for PS4, branding for trailers, global Out-of-Home (OOH), and the development of multiple marque key imagery. Along with various products and merchandise developed to further support the brand.


Additionally, this position worked intimately with the Global Sony Interactive Entertainment teams; marketing, partnerships, legal, hardware, licensing, creative services, senior leadership, and international offices. If projects needed additional management with external contract and vendor relations, those responsibilities were handled as well.

Year

Year

Year

2019 - 2024

Client

Naughty Dog / PlayStation

Scope

Art Direction / Branding / Graphic Design

Scope of Residency


  • Global Brand Identity

  • Global Art Direction + Marque Art Development

  • Global Brand + Franchise Management

  • Global Partnership Management

  • Packaging Design and Graphics

  • Product and Merchandise development

  • Retail and trade show displays

  • Global Marketing Material

Accolades


  • Most awarded and decorated game in history until 2022.

  • The Last of Us franchise has a combined 500+ Game of the Year awards across 2 games

  • 8 Emmy wins and 24 nominations for the television adaptation with HBO

  • Brand activations with the likes of Universal Studios Halloween Horror Nights and Pernod Ricard.

Illustration Artist: Alice Zhang, Paul Reinwand

3D and Lighting: John Sweeney, Eric Baldwin

Artbook Publisher: Dark Horse Direct / Author: Joshua Bradley, Halley Gross, Dinah Bakeer
Artbook Additional Graphic Design: Hailey Del Rio

Collector's Edition Manufacturer: IdeaPlanet


©2020-2024 Sony Interactive Entertainment. The Last of Us is a trademark of Sony Interactive Entertainment LLC. Created and Developed by Naughty Dog LLC.

*These projects were completed in-house during employment at Naughty Dog gaming studio and used to showcase skill sets only.