The Last of Us™ Part II
Interactive Entertainment, Global
Hired to work within the Global Marketing and Communications team for all design aspects of The Last of Us franchise as the dedicated Senior Designer and then Lead in 2019. Within the team, a spectrum of projects were handled spanning across 3 separate game releases and a television adaption with HBO/Sony Pictures. This would encompass a slew of marketing assets and imagery, new logo designs. magazine cover designs, dynamic themes for PS4, branding for trailers, global Out-of-Home (OOH), brand identity and consistency, and the development of multiple marque key imagery. Along with various products and merchandise developed to further support the brand.
Additionally, this position worked intimately with the Global Sony Interactive Entertainment teams; marketing, partnerships, legal, hardware, licensing, creative services, c-suite & senior leadership, and international offices. If projects needed additional management with external contractors and vendor relations, those responsibilities were handled as well.
Year
2019 - 2024
Client
Naughty Dog / PlayStation
Scope
Art Direction / Branding / Graphic Design
Scope of Residency
Global Brand Identity
Global Art Direction + Marque Art Development
Global Brand + Franchise Management
Global Partnership Management
Packaging Design and Graphics
Product and Merchandise development
Retail and trade show displays
Global Marketing Material
Accolades
Most awarded and decorated game in history until 2022.
The Last of Us franchise has a combined 500+ Game of the Year awards across 2 games
8 Emmy wins and 24 nominations for the television adaptation with HBO
Brand activations with the likes of Universal Studios Halloween Horror Nights and liquor maker Pernod Ricard.
Los Angeles Private Press Event
For this invite-only media event, I served as Art Director, reviewing all fabrication materials for brand consistency and designing key elements of the experience. Press played an exclusive 60-minute demo of the Hillcrest level while surrounded by full-scale facades of in-game locations—a winter forest entrance, snowed-in grocery store, decrepit home, and a fully functional Ruston Coffee shop that doubled as the catering area.
I also designed and oversaw fabrication of a life-size, hyper-realistic statue of the main character Ellie. The installation brought Seattle's post-apocalyptic world to life, complete with authentic environmental details like overgrowth and weathered structures.
Illustration Artist: Alice Zhang, Paul Reinwand
3D and Lighting: John Sweeney, Eric Baldwin
Artbook Publisher: Dark Horse Direct / Author: Joshua Bradley, Halley Gross, Dinah Bakeer
Artbook Additional Graphic Design: Hailey Del Rio
Collector's Edition Manufacturer: IdeaPlanet
©2020-2024 Sony Interactive Entertainment. The Last of Us is a trademark of Sony Interactive Entertainment LLC. Created and Developed by Naughty Dog LLC.
*These projects were completed in-house during employment at Naughty Dog gaming studio and used to showcase skill sets only.