
Prime1Studio Statues - UNCHARTED & The Last of Us 10th Anniversary
Licensed Merchandise and IP & Franchise Management
Challenge: Create the first individually-sold UNCHARTED statue in franchise history—an ultra-premium collectible worthy of the IP's legacy. All previous UNCHARTED figures or statues we sold with collector's editions or small vinyl figure collectibles. Simultaneously developing a The Last of Us statue, capture the emotional bond between Joel and Ellie in a single premium collectible that honored the franchise's storytelling legacy.
My Role: Led creative development and production management, coordinating with Prime1Studio's international team, PlayStation Licensing, internal stakeholders, and Naughty Dog designers across all stages from concept to delivery.
Delivered: 27-inch 1:4 scale statue only 300 units produced for UNCHARTED and 28-inch 1:4 scale dual-character statue for The Last of Us Worldwide. Featured multiple swappable parts, detailed environment base and character interactions that translate the emotional core for both franchises, and museum-quality craftsmanship that set a new standard for video game collectibles.
Year
2020-2023
Client
Prime1Studio
PlayStation
Scope
Art Direction / Licensing & Merchandise Development / IP and Franchise Management
Website
www.prime1studio.com
Scope of Work
Sculpt Review & Approval (Gray Scale through Final Paint)
Paint Master Application & Color Matching
Packaging Design & Art Direction
Asset Management & Style Guide Delivery
Brand Compliance & Quality Control
Cross-Functional Coordination (Licensing, Franchise, Manufacturing Teams, Character Team)
Sample Review & Feedback (All Production Stages)
International Partner Communication & Management
Product Launch Strategy & Support
Creative & Art Direction: Joshua Bradley
3D Files and environment textures: Naughty Dog Character Team
Manufacturing and Marketing: Prime1Studio
© 2022 Sony Interactive Entertainment LLC. UNCHARTED is trademarks of Sony Interactive Entertainment LLC. Created and developed by Naughty Dog LLC.
© Prime 1 Studio Co.,Ltd.










