Prime1Studio Statues - UNCHARTED & The Last of Us 10th Anniversary

Licensed Merchandise and IP & Franchise Management

Challenge: Create the first individually-sold UNCHARTED statue in franchise history—an ultra-premium collectible worthy of the IP's legacy. All previous UNCHARTED figures or statues we sold with collector's editions or small vinyl figure collectibles. Simultaneously developing a The Last of Us statue, capture the emotional bond between Joel and Ellie in a single premium collectible that honored the franchise's storytelling legacy.


My Role: Led creative development and production management, coordinating with Prime1Studio's international team, PlayStation Licensing, internal stakeholders, and Naughty Dog designers across all stages from concept to delivery.


Delivered: 27-inch 1:4 scale statue only 300 units produced for UNCHARTED and 28-inch 1:4 scale dual-character statue for The Last of Us Worldwide. Featured multiple swappable parts, detailed environment base and character interactions that translate the emotional core for both franchises, and museum-quality craftsmanship that set a new standard for video game collectibles.

Year

2020-2023

Client

Prime1Studio

PlayStation

Scope

Art Direction / Licensing & Merchandise Development / IP and Franchise Management

Website

www.prime1studio.com

Scope of Work


  • Sculpt Review & Approval (Gray Scale through Final Paint)

  • Paint Master Application & Color Matching

  • Packaging Design & Art Direction

  • Asset Management & Style Guide Delivery

  • Brand Compliance & Quality Control

  • Cross-Functional Coordination (Licensing, Franchise, Manufacturing Teams, Character Team)

  • Sample Review & Feedback (All Production Stages)

  • International Partner Communication & Management

  • Product Launch Strategy & Support

Creative & Art Direction: Joshua Bradley

3D Files and environment textures: Naughty Dog Character Team

Manufacturing and Marketing: Prime1Studio


© 2022 Sony Interactive Entertainment LLC. UNCHARTED is trademarks of Sony Interactive Entertainment LLC. Created and developed by Naughty Dog LLC. 

© Prime 1 Studio Co.,Ltd.