Moth and Wolf Whisky
Food & Wine, Partnership
Brief
In a groundbreaking collaboration, The Last of Us™ franchise would be embarking on it's very first spirits partnership with the the world renowned whisky maker, Pernod Ricard. The result is a brand new whiskey for the market – named Moth & Wolf Blended Scotch Whiskey. The partnership required a brand designer* to be the voice of The Last of Us™ for art direction, development, and management with the partner in Scotland. From start to finish, the project timeline was 2 years and arrived right in time for Season 1 of the HBO series of the same name.
In celebration of the launch and partnership, we coordinated a IRL surprise fan event in Seattle, the backdrop of the second game of the franchise, with a exclusive and limited whisky tasting with the whisky taste master leading the experience. In addition, as a thank you to the fans, we surprised those with a exclusive private concert and signing with the voice actor of Joel, Troy Baker, and the Game Director and Creator, Neil Druckmann.
Year
2023
Client
Chivas Brothers / Pernod Ricard
Scope
Art Direction / Packaging / Branding
Scope of Project
Brand Identity Development
Art Direction
Project Management
Live-Event activation design
Marketing Material
The Last of Us is a trademark of Sony Interactive Entertainment LLC. *This project was completed in-house during employment at Naughty Dog gaming studio and used to showcase skill sets only.