Dark Horse Statues - The Last of Us
Licensed Merchandise and IP & Franchise Management
Challenge: Develop a comprehensive statue line for The Last of Us that could stand as premium collectibles while maintaining franchise integrity across multiple releases.
My Role: Creative lead managing the entire product lifecycle—concept development, sculpt approvals, paint master reviews, packaging design, and production coordination. Served as primary point-of-contact between Dark Horse Direct, PlayStation Licensing, and internal Naughty Dog designers.
Delivered: Complete statue line including Ellie with Bow, Abby, Joel with Guitar, Clicker, and pioneered a new bust line starting with Young Ellie and Joel. All statues sold out within the first week of launch, generating high-value collectibles and sustained demand for future releases.
Special Thanks to Randy, Melissa, Ian, John, Kari, and Chris for being incredible partners over the years.
Year
2019-Present
Client
Dark Horse Direct
PlayStation
Scope
Art Direction / Licensing & Merchandise Development / IP and Franchise Management
Website
https://www.darkhorsedirect.com/collections/the-last-of-us
Scope of Work
Concept Development & Creative Direction
Sculpt Review & Approval (Gray Scale through Final Paint)
Paint Master Application & Color Matching
Packaging Design & Art Direction
Asset Management & Style Guide Delivery
Brand Compliance & Quality Control
Cross-Functional Coordination (Licensing, Franchise, Manufacturing Teams, Character Team)
Sample Review & Feedback (All Production Stages)
International Partner Communication & Management
Product Launch Strategy & Support
Creative & Art Direction: Joshua Bradley
3D Files and environment textures: Naughty Dog Character Team
Manufacturing and Marketing: Dark Horse Direct
© 2019-2025 Sony Interactive Entertainment LLC. The Last of Us is trademarks of Sony Interactive Entertainment LLC. Created and developed by Naughty Dog LLC.
©2025 Dark Horse Direct.