Misfit Wearables
Tech, Fashion, Fitness
Brief
Hired to work under the Art Director to help build and establish branding for new and existing product lines within Misfit's portfolio. This included fitness trackers called Shine, Flash, and the smart home light bulb Bolt. Projects stretched from marketing campaigns to booth graphics for CES, and localized packaging dielines for print facilities.
We became an integral part of the design team and growth, leading to the company being acquired by Fossil Group in late 2015 for $260 million.
Year
2014-2015
Client
Misfit Wearables
Scope
Packaging Design / Graphic & Brand Design
Scope of Residency
Brand Identity Development
Art Direction for Key Imagery
Localized Packaging Design and Graphics
Photography
Retail and Trade show displays
Marketing Material across various platforms
Accolades
Featured: New York Fashion Week Design Collaboration with Chromat
Misfit Shine Activity Tracker - Bronze Design Award - 2013 in Digital and Electronic Device
At Misfit Wearables in 2015, I led the design of print assets for the brand’s CES event booth, highlighting the Misfit Flash, Shine, and Bolt. Drawing from the brand’s lightweight, seamless aesthetic, I created visuals of the products gently floating upward—showcasing their colorways and details while wrapping the booth’s structural pillars. The result was a clean, elevated visual experience that aligned with Misfit’s design ethos and captured attention on the floor.
