Brief

Hired to work within the Global Marketing and Communications team for all design aspects of The Last of Us franchise as the dedicated Brand Designer and Ambassador. Within the team, a spectrum of projects were handled spanning across 3 separate game releases and a television adaption with HBO/Sony Pictures. This would encompass a slew of marketing assets and imagery, magazine cover designs, dynamic themes for PS4, branding for trailers, global Out-of-Home (OOH), and the development of multiple marque key imagery. Along with various products and merchandise developed to further support the brand.

Additionally, this position worked intimately with the Global Sony Interactive Entertainment teams; marketing, partnerships, legal, hardware, licensing, creative services, senior leadership, and international offices. If projects needed additional management with external contract and vendor relations, those responsibilities were handled as well.

Scope of Residency

• Brand Identity

• Art Direction

• Brand Management

• Packaging Design and Graphics

• Product and Merchandise development

• Retail and trade show displays

• Marketing Material globally.

Accolades

• The Last of Us franchise is wildly successful with a combined 500+ Game of the Year awards across 2 games

• 8 Emmy wins and 24 nominations for the television adaptation with HBO

• Brand activations with the likes of Universal Studios Halloween Horror Nights